Featured Blog Posts

I Thought I was Disciplined until I Realized I Wasn’t, Part 2 – by Holly Leonard

This sounds like a simple one, but the truth is you probably don’t. But I’m willing to be you know your last Fran time or your deadlift PR. We are CrossFitters at heart. I get it.

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You’re Not Actually Busy – by Lizzy Ostro


Do you do your own accounting? Probably not. And why would you? It would take you HOURS upon hours (unless you’ve been educated on how to do this properly) to do it properly. Instead, I’ll bet you’ve chosen to use Quickbooks and/or have an accountant help you. Don’t leave this principle to only the things you don’t know how to do.

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I Am the person who would Never join your Box – Dana Eliassen

Let me start by saying that this article is going to piss a lot of people off. That is not my intention… I am offering a perspective of potential clients that you otherwise may not have been able to connect with.

I am relatively new to CrossFit® as an active participant. I joined my current gym only a little over a year ago and have had a great experience, but to be honest, I wouldn’t have taken the first step if I had not already been working for The BIZ.

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Shame: Are you Guilty or a Victim?

In what other world would a business owner feel guilty for making money?
Why are box owners feeling guilty to raise their prices?
And, why do box owners get shamed for being profitable?

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Destroyed by An Earthquake? NO WAY – Chris Coxon, WBBC ChristChurch


Chris’ box was literally destroyed by an earthquake.
He found WBBC,
became an APEX [First Generation] partner and
not only got his business back on track..
but his hope for the future and his family was restored.

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Everyone Deserves a Second Chance..


We’re only taking THE BEST and what happens if
another box IN YOUR TERRITORY gets in first?
Don’t let it happen to you.

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