At my first real job I learned something that has helped me through every job and task I’ve ever been faced with…
This call was my favorite moment from all the years I’ve been in business, and luckily, it was captured on video.
But the group on this video call made INSTANT money from a brand new idea that my staff and I brainstormed in the moment.
(The tool that made these gym owners instant money is below the video – please steal it.)
You remember the sights, the sounds, and the smell of your mom baking that pie in the kitchen.
This is precisely why marketers do their best to remind you of the past. Nostalgia is one of the most powerful marketing tools and is also included in our list of 10 primal triggers featured in RAW: Primal Fitness Marketing.
Being the “pretty girl in town” is very much being the hottest restaurant or bar in town. There is a buzz about you, your attention is very much sought after, and people will do whatever they can to be around you.
And when I say “you”, what I really mean is your business. And when I say your business, what I really mean is you.