This Is the Craziest Video I’ve Ever Done – John Burch

living our dreams

This call was my favorite moment from all the years I’ve been in business, and luckily, it was captured on video.

But the group on this video call made INSTANT money from a brand new idea that my staff and I brainstormed in the moment.

(The tool that made these gym owners instant money is below the video – please steal it.)

The Only 5 TED Talks You Need to Run Your Business – by Tim Thackrey

ted talk

Here it is: my list of 5 TED Talk videos that cover the initial trajectory of your box (if you do things right that is) at each early stage of your business.

Values, Passion and Purpose – Part 2 – by Jason Donaldson


What gives you goosebumps?

When are your best moments?

What are the things in your life that give you the most pride?

If your life stood for one thing, what would that be?

RAW: Primal Fitness Marketing – by The BIZ


Loving all the emails from you guys telling us how much you’re looking forward to Burch’s book coming out…

We just hit 100 copies sold :-)

If you haven’t pre-ordered yet, then now’s the time.

Memba This? – by Lizzy Ostro

The Pie Lady and Son

You remember the sights, the sounds, and the smell of your mom baking that pie in the kitchen.
This is precisely why marketers do their best to remind you of the past. Nostalgia is one of the most powerful marketing tools and is also included in our list of 10 primal triggers featured in RAW: Primal Fitness Marketing.

The Personal Connection – by Amy Crawford

personal connection

What do we boutique gym/small business owners do?

We change peoples’ lives.

And how do we do that?

Through a personal connection that is created face-to-face.

Values, Passion and Purpose – Part 1 – by Jason Donaldson


What are YOUR values? You’re the owner right? Shouldn’t your business’ values mirror your personal values?

How Cool Are You? Secrets of Successful Trainers – by Jesse Hilmandolar

sexy crossfit sunglasses

Being the “pretty girl in town” is very much being the hottest restaurant or bar in town. There is a buzz about you, your attention is very much sought after, and people will do whatever they can to be around you.

And when I say “you”, what I really mean is your business. And when I say your business, what I really mean is you.

A Lesson Your Gym Can Steal from Apple – by Dana Eliassen

apple logo

Imagine if you could get not only the CrossFit® holdouts, but the actual HATERS in the door and show them how awesome your gym is?

Diary of a Wimpy Kid Turned CrossFit® Athlete – by Jarron Vosburg

Jarron before and after

Over the past nine months since I started CrossFit®, I’ve come to realize a number of truths that relate to the idea of strength.

Whether you consider yourself a wimp or not, these are crucial to understanding yourself, your workouts, and your goals moving forward.