Building a successful gym is like taking a swing in baseball.
You line up your feet, adjust your grip on the bat, and eye the pitch as it’s thrown. But making contact with the ball is just the beginning. Just like in baseball, if you expect to hit a homerun at your box, then you’ve got to focus on your follow-through.
Here are a few key ways you can stay focused as affiliate owners this holiday season:
Follow-through with your classes and education.
All great programs are predicated on great coaching, even at the oh-dark-thirty class
on Monday morning. As a coach, you’ve got to BRING IT to each and every class, because that’s what your paying members expect. Additionally, you should always be identifying your own coaching weaknesses and eliminating them. A continuous education in fitness is a requirement for keeping your edge and providing the very best to your students.
Behind the Scenes
Follow-through with building relationships.
A big part of developing evangelists of your members is how you treat them outside of class. If they’re missing classes, do you reach out to them? Are you sending hand-written birthday cards? When was your last social function?
Even more important than the above is following up with each member’s training and goals. If you don’t have a system in place already, assign your members to one of your coaches and make the coach responsible for these duties. It creates a manageable system that holds your coaches accountable for reaching out, and it shows your members that you do care about their success.
Follow-through with developing your staff.
Congrats, you’ve gathered a few people who may think you’re crazy, but will follow you anyway. If you really want them to stick around, show them exactly how they can succeed. Set the standards for them to meet, show them how to reach those standards, and reward them for meeting them. Don’t expect your interns to magically become “you” in a month. You’ve got to show them the path before they can walk it.
Obstacles are going to appear along the way, and the day to day operations in the gym will start to feel routine. Don’t allow the daily drag to affect your “swing.” Follow through with your plans and progress. Each day is a new opportunity to be successful!
Enjoying the game, but need help on your swing? The BIZ ALL-IN program is designed to give you personal feedback from affiliate owners who have been-there-done-that and achieved undeniable success with The BIZ. Tim Thackrey, Chris Thorndike, and Meghan Russell can be YOUR personal resources in 2013.
Click here to join by December 14th.