RAW: Primal Fitness Marketing – by The BIZ


Loving all the emails from you guys telling us how much you’re looking forward to Burch’s book coming out…

We just hit 100 copies sold :-)

If you haven’t pre-ordered yet, then now’s the time.

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Memba This? – by Lizzy Ostro

The Pie Lady and Son

You remember the sights, the sounds, and the smell of your mom baking that pie in the kitchen.
This is precisely why marketers do their best to remind you of the past. Nostalgia is one of the most powerful marketing tools and is also included in our list of 10 primal triggers featured in RAW: Primal Fitness Marketing.

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The Personal Connection – by Amy Crawford

personal connection

What do we boutique gym/small business owners do?

We change peoples’ lives.

And how do we do that?

Through a personal connection that is created face-to-face.

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Values, Passion and Purpose – Part 1 – by Jason Donaldson


What are YOUR values? You’re the owner right? Shouldn’t your business’ values mirror your personal values?

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How Cool Are You? Secrets of Successful Trainers – by Jesse Hilmandolar

sexy crossfit sunglasses

Being the “pretty girl in town” is very much being the hottest restaurant or bar in town. There is a buzz about you, your attention is very much sought after, and people will do whatever they can to be around you.

And when I say “you”, what I really mean is your business. And when I say your business, what I really mean is you.

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A Lesson Your Gym Can Steal from Apple – by Dana Eliassen

apple logo

Imagine if you could get not only the CrossFit® holdouts, but the actual HATERS in the door and show them how awesome your gym is?

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Secrets of the 6 AM’ers – Jarron Vosburg

living our dreams

This Is the Craziest Video I’ve Ever Done – John Burch

bad news bears 2

10 Signs You Might Be a Shitty Coach – by Tim Thackrey


FEAR THE BEARD: Best Manes of CrossFit® – by Anna Chatilo

AndreaAger - beforeafter

Before We Were Hot – by Anna Chatilo


Exclusive – Dmitry Klokov Interview Part 1

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