Memba This? – by Lizzy Ostro

The Pie Lady and Son

You remember the sights, the sounds, and the smell of your mom baking that pie in the kitchen.
This is precisely why marketers do their best to remind you of the past. Nostalgia is one of the most powerful marketing tools and is also included in our list of 10 primal triggers featured in RAW: Primal Fitness Marketing.

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The Personal Connection – by Amy Crawford

personal connection

What do we boutique gym/small business owners do?

We change peoples’ lives.

And how do we do that?

Through a personal connection that is created face-to-face.

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Values, Passion and Purpose – Part 1 – by Jason Donaldson

passion

What are YOUR values? You’re the owner right? Shouldn’t your business’ values mirror your personal values?

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A Lesson Your Gym Can Steal from Apple – by Dana Eliassen

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Imagine if you could get not only the CrossFit® holdouts, but the actual HATERS in the door and show them how awesome your gym is?

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Diary of a Wimpy Kid Turned CrossFit® Athlete – by Jarron Vosburg

Jarron before and after

Over the past nine months since I started CrossFit®, I’ve come to realize a number of truths that relate to the idea of strength.

Whether you consider yourself a wimp or not, these are crucial to understanding yourself, your workouts, and your goals moving forward.

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OOPS. 10 Signs Your Business Could Fail Spectacularly – by Hawa Macalou

worst business ever

The scary fact is, every company is in danger of bombing, leaving the CEO to explain what happened to their lofty dreams.

That’s why it takes such big balls to start your own company.

Luckily, there are some time tested company-building basics we can all follow to lower our chances of falling on our faces.

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Secrets of the 6 AM’ers – Jarron Vosburg

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FEAR THE BEARD: Best Manes of CrossFit® – by Anna Chatilo

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Before We Were Hot – by Anna Chatilo

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Exclusive – Dmitry Klokov Interview Part 1

Stand On Our Shoulders: A Look At The World’s Best Boot Camp

Sexy Social Media Part Two

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