Why We Do This

biz photo 1

Running a gym is HARD. There are no ifs, ands, or buts. Anyone that owns a gym can attest to the constant pressure and responsibility that comes along with owning a business. There is no such thing as leaving your work at the office. There is no such thing as slowing down or truly “taking time off”. Because not only do you and your family’s lives depend on it, your employees and THEIR families depend on it too.

More Good News!

We’re so proud of these peeps, just read.. you’ll see.     Find out more here..  

She’s BACK…


You might’ve seen a familiar face around this last week…
And we wanted to let you hear all about it from the legend herself.

Love Him or Hate Him…


Love him or hate him John Burch is doing something incredible. He’s helping affiliates gain athletes that would normally shy away from CrossFit® with his very effective World’s Best Boot Camp™

What Our Consulting With You.. Taught Us – by Maggie Kennedy


We expect GREAT. We expect to work with gyms where people leave feeling like they just had the coolest gym experience of their life. Where athletes of all athletic ability feel CARED ABOUT.

The Hail Mary of CrossFit® – by Michelle MenEndez

When was the last time you added 20 athletes to your roster in a month followed by 33 athletes the following month?

Changing your Standard


We are redefining what the standard expectations are for Bring a Friend nights!

The Most Dynamic Year – by the BIZ Team (Maggie, Lizzy & Dana)


Think way back to when Crossfit® had just started. It was controversial (and still is, let’s be honest). The world was not ready to accept that an 8min AMRAP was going to be as effective as 90 minutes on the treadmill… But..

That One Time, Most of Your Athletes Leave …. – by Allison Timm


What happens when 100 of your FAVORITE clients walk out of your gym and into the competitor’s that you dislike most?

Give your Athletes the BEST – by Holly Leonard


But the reality is that most of our members come and train with us because they want to get lean, fit into their clothes, look better naked and have sex with the lights on!

What’s a Silver Nano? – by Dave Timm


These athletes have different needs and goals than a 20-30 year old might have. And with Silver Nanos we allow them to feel fulfilled at the end of each class because everyone has a common goal and they are working towards that together.

I Thought I was Disciplined until I Realized I Wasn’t, Part 2 – by Holly Leonard


This sounds like a simple one, but the truth is you probably don’t. But I’m willing to be you know your last Fran time or your deadlift PR. We are CrossFitters at heart. I get it.

You’re Not Actually Busy – by Lizzy Ostro


Do you do your own accounting? Probably not. And why would you? It would take you HOURS upon hours (unless you’ve been educated on how to do this properly) to do it properly. Instead, I’ll bet you’ve chosen to use Quickbooks and/or have an accountant help you. Don’t leave this principle to only the things you don’t know how to do.

I Am the person who would Never join your Box – Dana Eliassen


Let me start by saying that this article is going to piss a lot of people off. That is not my intention… I am offering a perspective of potential clients that you otherwise may not have been able to connect with.I am relatively new to CrossFit® as an active participant. I joined my current gym only a little over a year ago and have had a great experience, but to be honest, I wouldn’t have taken the first step if I had not already been working for The BIZ.

Shame: Are you Guilty or a Victim?

In what other world would a business owner feel guilty for making money?
Why are box owners feeling guilty to raise their prices?
And, why do box owners get shamed for being profitable?

Destroyed by An Earthquake? NO WAY – Chris Coxon, WBBC ChristChurch


Chris’ box was literally destroyed by an earthquake.
He found WBBC,
became an APEX [First Generation] partner and
not only got his business back on track..
but his hope for the future and his family was restored.

Everyone Deserves a Second Chance..


We’re only taking THE BEST and what happens if
another box IN YOUR TERRITORY gets in first?
Don’t let it happen to you.

How to Get on Santa’s KICK ASS List [Tribe Only]

The Nice list is boring, so we’re changing it up.
It’s all in the Holiday Campaign
but the holidays will be here BEFORE YOU KNOW IT
and we want to make sure you’re prepared to earn a spot
on Santa’s KICK ASS List!

The BIGGEST Announcement of the Year


Wow, also just realized didn’t mention something pretty cool.
The one and only K Starr will be doing a hour a 90 minute workshop with us!
Don’t miss a chance to work with the mobility guru himself.
[Free with purchase of Seminar ticket!]

Do You Know the Most POWERFUL Words in the World?

Power_Opening_TitleThere are 20.
You’re a box owner.
You’re busy as f*ck .

You don’t have time to think of new and creative ideas EVERY DAY.

So we’ve made it simple for you.
We came up with THE SYSTEM that will do the work for you.

I Thought I Was Disciplined.. and Then I Realized I Wasn’t – by Holly Leonard

It’s about discipline and what it really takes to be successful.

December – July was child’s play compared to what I do now.

And what I do now has taken me from making 10k a month to finishing out last month at 32k.

BIZ Hack Tip #1 – Reset Your Sales Goals Daily

It’s like a snowball that will build into an avalanche and crush your business.

That’s why Burch came up with BIZ Hack #1 – Reset Your Sales Goal Daily.

Don’t Move Forward Until You’ve Mastered This Pyramid


Don’t be a step-jumper!

That’s how growing gyms reverse their progress and end up flaming out.

Watch this video and follow each of the steps in order if you want a million dollar business.

This Transformation Pic Will Blow Your Mind

male hand in the act of disclose the scene shifting the red curtain

And there’s not even a booty in it!

(Although in the WBBC, we do post a lot of those too.)

I Hesitated to Join WBBC Too…Then Got 70 Signups in One Day – by Samantha Stine

Day 1

After getting our WBBC license…

We gained 45 CrossFitters after camp, and we just had our second enlistment day where 20 past troopers did their second camp and 50+ brand new troopers!

We will close out August with 220+ members in our box, we are adding square footage to our current space, and will most likely have $35k in GROSS!!

Don’t Believe Me, Believe Them

lots of signups

Do the math…If YOU go the same kind of signups at your box as these gym owners are getting (34, 51, 73)… How much $$ would you be making in ONE DAY @ $249/signup….?

Join the revolution next Thursday at 10 AM Pacific time by signing up for the World’s Best Boot Camp webinar.

What’s the Most Your Gym Can Make In One Day?


Want to know how these box owners have QUADRUPLED their highest earning day ever in just 2 months?

The Worlds’ Best Bootcamp Revolution is happening Thursday Aug 27th.

Girls. Run. Shit – Part 2 (featuring Michelle Sutton)

michelle pic for blog

My doctors had warned me that I may never be able to do things that used much upper body strength again due to complications from the surgery.

Through the use of CrossFit® programming and training, I was able to regain strength and mobility that the doctors never expected me to have again.

Girls. Run. Shit. – Part 1 (featuring Allie Timm)

Allie Girls Run Shit

Making women feel strong and empowered is the most fulfilling part of this job!

Another gal in the WBBC was a skinny gal whose husband told her she was not allowed to join CrossFit® because she might gain weight and be less attractive to him. I couldn’t believe this!

After a trip through our WBBC, she went from a nervous and frail woman to a super hot and RIPPED gal with some confidence.

Government Cheese (why I really do this) – by John Burch

OSWEGO, NY - JUNE 20: A child waits with a box of food at a food distribution by the Food Bank of the Southern Tier Mobile Food Pantry on June 20, 2012 in Oswego, New York. The mobile food pantry program was introduced in 2007 in the Southern Tier of New York and covers nearly 4,000 predominately rural miles. The converted beverage truck delivers fresh produce, dairy products and other grocery items to individuals and families in need. The pantry typically distributes for a period of two hours and provides 100 to 160 families with food. According to the 2010 Census, 15.72% the population serviced by the mobile pantry live at or below the federal poverty level. According to statistics presented at a recent U.S. Senate committee hearing, almost one in seven Americans are living below the poverty line with a significant number of them being children.

Sometimes in the blur of running a business I forget what it feels like to live with that uncertainty of knowing there’s just not enough $ to take care of yourself and your family –

– and the shame that that carries with it –

– even when you are working as hard as you can, so it’s not your fault.

FEAR THE BEARD: Best Manes of CrossFit® – by Anna Chatilo


With a great beard comes great responsibility… Here are some of the ruggedly handsome beards of CrossFit®.

A Cacophony of Bullshit – by Hawa Macalou


The important reminder here is to not let ourselves be intimidated by MARKETING or BUSINESS by assuming that to be effective we have to change who we are—or dull down how we present ourselves.

How to Date a Non-CrossFit® Athlete – by Anna Chatilo


Can CrossFit® Athletes date people who don’t do CrossFit®…?